The deep
now project

A Personal Encounter with the Six Horsemen of
the Apocalypse.

Lance was born and raised in Helena, Montana. Working for his parents’ international construction company from an early age sparked his great interest in global issues and asking global questions. Particularly, “How did we build this magnificent world? How did we arrive at this point, and where are we heading?”  In search of answers, Lance’s academic and professional career led him to write books and produce documentary films. These projects, including his latest book, The Deep Now Project: A Personal Encounter with the Six Horsemen of the Apocalypse, planted the seeds for the soon-to-be-released Deep Now Podcast.

A powerful journey into the present
moment, where humanity, consciousness,
and global challenges collide.

Award winning 

What Is The Deep
Now Project?

The Deep Now Project is a bold exploration of the present moment as a turning point in human history. Moving beneath headlines and surface crises, it maps the hidden forces shaping our world, from power and markets to ideas, technology, and survival itself. Part diagnosis, part warning, and part invitation, it challenges readers to see the present not as fleeting time, but as a depth we must learn to navigate together.

$9.99

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Reader Reviews

Clear-eyed and unsettling in the best way. The Deep Now Project forces readers to confront how close the world may be to irreversible choices.

Daniel K. Morrison

Former Diplomat

A thoughtful blend of personal experience and global analysis. This book doesn’t shout, but its message is hard to ignore.

Priya Nandakumar

Social Researcher

Hoovestal has a gift for making complex global forces feel visible and human. Reading this book feels like stepping back far enough to finally see the whole picture.

James Holloway

Educator

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